Our websites are created with a focus on functionality and clean design. We see every project
as an opportunity to create something that will truly serve you.
Websites that look sharp, load fast, and turn visitors into customers. From the first sketch to launch day — and every update afterwards — I design, build, and look after WordPress sites that do real work for your business.
Most businesses don’t want to juggle a designer, a developer, an SEO agency, and a hosting company that all point fingers at each other when something breaks. I bring all of those pieces together under one roof. That means a single point of contact, one consistent vision, and a website that stays coherent from the layout on the homepage to the server it runs on.
Below you’ll find the four core areas I work in — design and user experience, WordPress development, online stores, and ongoing SEO, care, and hosting. Each one can be booked on its own, but they’re at their best when they work together. Whether you’re starting from a blank page or rescuing a site that has drifted out of date, there’s a place to begin here.
My approach is simple: understand the business first, then build the website around it. Too many sites are put together back to front — a nice-looking template chosen first, with the real goals squeezed in afterwards. I work the other way. Before design or code, I want to know how you make money, who your customers are, and what a successful visit actually looks like. Every decision after that, from the wording of a button to the structure of the menu, is measured against those answers. It’s a practical, no-nonsense way of working that keeps projects focused and stops you paying for things you don’t need.
Good design is not decoration — it’s the difference between a visitor who understands what you offer in three seconds and one who leaves confused. I design websites around how real people actually read, scroll, and decide. Before a single colour is chosen, I map out what each page needs to achieve: who is landing on it, what question they’re asking, and what you want them to do next. Only then do the visuals come in.
The result is a design that feels calm and confident rather than busy. Clear typography, generous spacing, a consistent colour system, and a layout that guides the eye toward the things that matter. Everything is designed responsively, so it looks intentional on a phone, a tablet, and a wide desktop screen — not just squeezed to fit. Accessibility is built in from the start, with readable contrast, sensible font sizes, and keyboard-friendly navigation, so nobody is shut out of your site.
Design is also about trust. Visitors decide within moments whether a business looks credible, and that judgement is largely visual. A consistent layout, professional typography, and imagery that feels like it belongs together all quietly signal that you take your work seriously. I treat your brand as a system rather than a logo, defining how headings, body text, links, and buttons behave so that the whole site feels like one considered piece. If you already have brand guidelines, I work within them; if you don’t, I can help establish the basics so everything you publish from here on stays consistent.
I start with your goals and your audience, then sketch the structure of each key page as a low-fidelity wireframe. This is where we agree on the layout before any expensive design work begins.
Colours, fonts, buttons, and spacing become a consistent system rather than a set of one-off choices. That keeps your brand coherent and makes future pages quick to build.
Every layout is designed for phones first and scaled up, with proper contrast and readable type so the site works for every visitor on every device.
A beautiful design only matters if it’s built well underneath. I develop on WordPress because it gives you the best of both worlds: a genuinely powerful, flexible platform, and an editor you can actually use yourself without calling a developer every time you want to change a paragraph. I build with the block editor (Gutenberg) at the centre, so your team can update pages, swap images, and publish posts with confidence long after the project is finished.
Under the hood, I write clean, standards-based code and choose plugins carefully rather than piling on dozens that slow the site down and create security risks. Whether you need a custom theme built to match your design exactly, reusable block patterns for your content team, or a bespoke feature that no off-the-shelf plugin provides, the site is built to be fast, secure, and maintainable. When I hand it over, you own everything — no lock-in, no mystery, and clear documentation so you’re never stuck.
Every build is approached like a long-term investment, not a throwaway project. That means sensible naming, a logical content structure, and an admin area that’s tidy enough for a non-technical person to navigate. I set up the site so that adding a new landing page or a new service is a five-minute job for you, not a support ticket for me. It’s your website — you should feel in control of it.
If you’re migrating from another platform or an outdated theme, I handle the move carefully so you keep your content, your rankings, and your links intact.
Performance is baked in rather than bolted on afterwards. I optimise images, keep the code lean, use caching sensibly, and avoid the bloated page builders that make sites sluggish. A fast website is not a luxury — it directly affects how long visitors stay, how many convert, and how well you rank in search. Security is handled with the same care: I follow current best practices, keep the attack surface small, and set up the site so that updates and backups are straightforward. The goal is a website that still feels quick and reliable two years from now, not just on launch day.
Selling online should feel effortless for your customers and manageable for you. I build online stores on WooCommerce — the most established, flexible e-commerce platform in the WordPress world — so you get a shop that can grow from a handful of products to thousands without needing to be rebuilt. From the product page to the checkout, every step is designed to remove friction, answer objections, and make buying the obvious next move.
A store is more than a catalogue. I set up payment gateways, shipping rules, tax settings, and order notifications so the whole thing runs correctly from day one. I pay particular attention to the checkout, because that’s where sales are won or lost — a shorter, clearer path to payment consistently means more completed orders. And because your store runs on the same WordPress you already know, managing products, stock, and promotions stays simple.
Beyond the basics, I can extend your store to match how you actually sell. That might mean product variations and bundles, discount and coupon rules, subscriptions for recurring revenue, or connections to your accounting, email marketing, and shipping tools so orders flow through your business without manual copying and pasting. I also set up the reporting you need to understand what’s working — which products sell, where customers drop off, and which channels bring buyers. A store built this way isn’t just a place to take payments; it’s a system that gives you the information to sell smarter over time.
Products, categories, images, and variations organised properly, with payments, shipping, and tax configured and tested end to end.
A streamlined, trustworthy checkout with clear pricing and fewer steps, designed to reduce abandoned carts and lift conversion.
Discounts, subscriptions, integrations, and analytics can be added as you grow, so the store keeps pace with your business.
A website is not a one-off purchase — it’s something that lives, needs feeding, and rewards attention. Launching is the beginning, not the end. My SEO, care, and hosting services keep your site fast, safe, and visible long after go-live, so the investment you made keeps paying off instead of quietly decaying.
On the SEO side, I make sure search engines can find, understand, and rank your pages. That covers the technical foundations — clean site structure, fast loading, mobile friendliness, structured data, and correct handling of titles and meta descriptions — as well as on-page work like keyword-aligned content and internal linking. I don’t promise magic overnight rankings, because nobody honest can; instead I build the solid groundwork that lets your content compete and improves steadily over time.
Care plans are offered on a simple monthly basis. You get regular updates, off-site backups, uptime and security monitoring, and a set amount of hands-on time each month for the small changes every living website needs. If something goes wrong, you have someone who already knows your site inside out — no waiting in a queue behind strangers, and no scramble to find a developer in an emergency.
I work best with small and medium businesses that see their website as a genuine tool for growth rather than an item to tick off a list. Across very different fields, the underlying need is usually the same: a site that clearly explains what you do, earns trust, and makes it easy to take the next step.
Consultants, tradespeople, clinics, and agencies who need a professional site that generates enquiries and books more of the right clients.
Shops moving online, or existing stores that need a faster, better-converting experience with room to grow their product range.
Non-profits, associations, and teams whose current site has fallen behind and no longer reflects how far they’ve come.
A website should earn its keep. My job is to make sure yours pulls its weight every single day — quietly working for your business while you get on with running it.
A clear, predictable process so you always know where the project stands and what happens next.
We talk through your goals, audience, and budget. I ask a lot of questions so the plan fits your business, not a template.
Wireframes first, then full visuals. You review and give feedback at clear checkpoints before anything gets built.
I develop the site in WordPress, load your content, and test it thoroughly across browsers and devices.
We go live, I hand over training, and — if you’d like — I keep the site updated, secure, and improving.
Throughout all four stages, you’ll always know what’s happening and what’s expected of you. I keep communication clear and jargon-free, agree the scope and price up front, and flag anything that might affect the timeline as soon as it comes up. No disappearing for weeks, no surprise invoices, and no vague answers — just steady, honest progress toward a website you’re proud of.
Plenty of people can build a website. What you’re really choosing is how the whole experience feels — before, during, and long after launch. Here’s what you can count on when we work together.
Design, development, e-commerce, and SEO come from the same person. Nothing gets lost in translation between separate agencies, and you always know exactly who to call.
Clean code, careful plugin choices, and sensible structure mean your site stays fast and stable — and stays easy to extend as your business changes.
You own your site and can edit it yourself in Gutenberg. No lock-in, no black boxes — just clear documentation and a platform you understand.
Websites rarely live in isolation. Alongside the core work, there are a number of extras I can fold into a project when they help you reach your goals — nothing you don’t need, but everything within easy reach when you do.
If there’s something you need that isn’t listed here, just ask. Chances are it’s either something I do or something I can point you to the right person for.
Every project is quoted individually, but most work falls into one of these three shapes. Not sure which fits? Get in touch and we’ll figure it out together.
A complete design-and-build project, from strategy and wireframes to a fully launched WordPress site. Ideal if you’re starting fresh or replacing a tired old site.
Everything in a new website, plus a full WooCommerce store: products, payments, shipping, and a checkout tuned to convert. Built to scale with your sales.
Ongoing monthly support for a site you already have. Updates, backups, security, SEO, and hands-on time so your website keeps performing.
A typical brochure site takes roughly four to eight weeks from kick-off to launch, and online stores usually a little longer. The biggest variable is how quickly content and feedback come back, so the timeline is always something we plan together at the start.
Yes. Everything is built in the WordPress block editor, and I include a walkthrough so you can confidently update text, images, and pages. If you’d rather hand that off, a care plan covers it for you.
No. Managed hosting is available and makes support simpler, but you’re free to host wherever you like. The site is standard WordPress, so it runs anywhere.
Absolutely. I regularly rebuild or refresh existing WordPress sites — and migrate from other platforms — while carefully preserving your content, links, and search rankings so you don’t lose ground during the move.
Every project is priced on scope rather than a fixed menu, because a five-page site and a large store are very different jobs. After a short chat about what you need, you’ll get a clear, itemised quote with no surprises.
You’re never left on your own. You can take the reins yourself, or put the site on a monthly care plan for updates, backups, security, and ongoing improvements. Either way, I’m around if you need me.
You know your business best, so the core message usually comes from you — but you won’t be left staring at a blank page. I provide clear guidance on what each section needs, help shape and tighten your words, and can arrange full copywriting if you’d prefer to hand it over completely.
That’s completely fine. Each area — design, development, e-commerce, or SEO and care — can be booked on its own. If you already have a designer, I can build to their files; if you already have a site, I can improve or maintain it. Take exactly what you need and nothing more.
Write to me or give me a call and together we will find the ideal path to a website that will precisely match your needs.
David Pavelka
+420 560 550 879
info@dpavelka.cz
David Pavelka
+420 560 550 879
info@dpavelka.cz